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		<title>SPOT A TREND</title>
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		<title>Changing for the Better</title>
		<link>http://spotatrend.wordpress.com/2009/08/19/changing-for-the-better/</link>
		<comments>http://spotatrend.wordpress.com/2009/08/19/changing-for-the-better/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 06:33:28 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Adaptation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Entertainment Industry]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[Market Leaders]]></category>
		<category><![CDATA[Niccolo Machiavelli]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Universal]]></category>
		<category><![CDATA[Warner]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=115</guid>
		<description><![CDATA[Looks at whether 'tried and true' measures work when times change, using the entertainment industry as an example<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=115&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Redbox Kiosk</media:title>
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		<title>The New Normal</title>
		<link>http://spotatrend.wordpress.com/2009/06/24/the-new-normal/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/24/the-new-normal/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 08:15:00 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Recession]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[1940s Depression]]></category>
		<category><![CDATA[Adapting]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[M&C Saatchi]]></category>
		<category><![CDATA[New Normal]]></category>
		<category><![CDATA[Post Recession]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=103</guid>
		<description><![CDATA[What will the post-recession consumer look like?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=103&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Growing Business with Mobile</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/growing-business-with-mobile/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/growing-business-with-mobile/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 08:13:17 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Barclaycard]]></category>
		<category><![CDATA[Contactless Payment]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[Telstra]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=97</guid>
		<description><![CDATA[Contactless payments come to Orange with Barclaycard<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=97&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Orange Barclay Card</media:title>
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		<title>Re-Thinking the Recession</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/re-thinking-the-recession/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/re-thinking-the-recession/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 08:00:01 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Equipment Installment Plan]]></category>
		<category><![CDATA[Mobile Phone]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[NRF]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[PAYG]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Telco]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=92</guid>
		<description><![CDATA[Originally Published: Febuary 2009 The recession has become an unavoidable topic. Over the past few months analysts and business consultants have become more confident that the telecommunications industry will remain largely unscathed by the economic slowdown. So far this has been true for carriers but not so for handset manufacturers. Unlike a carrier’s service a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=92&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">pippakulmar</media:title>
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			<media:title type="html">T-Mobile Website</media:title>
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		<item>
		<title>Free to Air Goes Mobile</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/free-to-air-goes-mobile/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/free-to-air-goes-mobile/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 07:41:35 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Free]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[Free to Air]]></category>
		<category><![CDATA[International Consumer Electronics Show]]></category>
		<category><![CDATA[Kenwood]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[Mobile TV]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Zenith]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=88</guid>
		<description><![CDATA[The US Networks have signed up to the idea of Mobile TV.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=88&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Is Mobile Marketing Saving Christmas Sales?</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/is-mobile-marketing-saving-christmas-sales/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/is-mobile-marketing-saving-christmas-sales/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 07:25:54 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Iphone Application]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=83</guid>
		<description><![CDATA[How US retailers are using mobile marketing to lure shoppers in store.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=83&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">pippakulmar</media:title>
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			<media:title type="html">Target Christmas Application</media:title>
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		<item>
		<title>Early Adopters and New Technologies</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/early-adopters-and-new-technologies/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/early-adopters-and-new-technologies/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 06:45:45 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Early Adopters]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Mainstream]]></category>
		<category><![CDATA[New Product Launches]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=78</guid>
		<description><![CDATA[Originally Published: November 2008 ‘If you please everyone you end up pleasing no-one’, and this couldn’t be truer for new ‘early adopter’ technologies. In marketing there is an acknowledged curve of innovation acceptance, it starts with the ‘early adopter’ and proceeds to ‘mainstream’. A fundamental problem when new technologies launch is that they focus their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=78&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">pippakulmar</media:title>
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		<media:content url="http://spotatrend.files.wordpress.com/2009/06/curve-of-adoption.jpg" medium="image">
			<media:title type="html">Curve of adoption</media:title>
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		<item>
		<title>Brand Equity in an Economic Depression</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/brand-equity-in-an-economic-depression/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/brand-equity-in-an-economic-depression/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 06:27:55 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Recession]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Berkshire Hathaway]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Depression]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Sergio Zyman]]></category>
		<category><![CDATA[Warren Buffett]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=72</guid>
		<description><![CDATA[Originally Published: October 2008 Famed investor Warren Buffett understands the value of the brand. As a shareholder in Kraft, Coca-Cola, Anheuser-Busch, Wrigley’s etc, he sees these entities as ‘low risk’ for himself and his company, Berkshire Hathaway, because they have enormous brand equity. Buffett understands that brand equity is important as it means that his [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=72&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pippakulmar</media:title>
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			<media:title type="html">Changes in Adspend During Recession by Effect on Market Share</media:title>
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		<title>Microsoft?</title>
		<link>http://spotatrend.wordpress.com/2009/06/23/microsoft/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/23/microsoft/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 05:50:40 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Vista]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=64</guid>
		<description><![CDATA[Quick overview of Windows 'I'm a PC' campaign<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=64&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">pippakulmar</media:title>
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		<title>Mobilising Through Social Media</title>
		<link>http://spotatrend.wordpress.com/2009/06/22/mobilising-through-social-media/</link>
		<comments>http://spotatrend.wordpress.com/2009/06/22/mobilising-through-social-media/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 05:35:26 +0000</pubDate>
		<dc:creator>Pippa Kulmar</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Peer Pressure]]></category>
		<category><![CDATA[US Election]]></category>

		<guid isPermaLink="false">http://spotatrend.wordpress.com/?p=59</guid>
		<description><![CDATA[Social mobiliser Obama using peer pressure to make his campaign work<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotatrend.wordpress.com&amp;blog=8080263&amp;post=59&amp;subd=spotatrend&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pippakulmar</media:title>
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		<media:content url="http://spotatrend.files.wordpress.com/2009/06/obana.jpg" medium="image">
			<media:title type="html">Mybarackobama.com</media:title>
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